Zug, Switzerland / Mondsee, Austria – Infront has secured a new strategic partnership with BWT (Best Water Technology) and Windhager (Best Heating Technology) across the 31 FIS Alpine Ski World Cup races it markets over the next two seasons. The collaboration will see both brands activate across men’s and women’s events in seven countries, leveraging one of the most established and widely followed winter sports series globally.
The FIS Alpine Ski World Cup attracts millions of fans each year through on-site attendance, global broadcast coverage and digital platforms. As part of the agreement, BWT and Windhager will benefit from high-impact visibility across key touchpoints, including bib branding, start areas and prominent in-venue advertising placements along the course and in finish areas. The agreement also marks a further step in BWT’s broader sports sponsorship strategy, expanding its presence in winter sports and building on existing international activations.
BWT will reinforce its position as a leading global water technology company through its distinctive pink branding, while Windhager will highlight its sustainable heating solutions and mission of delivering “clean heating” through innovative technologies.
Michael Witta, Senior Vice President Marketing Sales & Services at Infront said: “BWT and Windhager are two internationally successful companies committing to the Alpine Ski World Cup. The combination of global reach, emotional storytelling and strong media exposure makes the World Cup an ideal platform for both brands, and our experienced implementation teams will support BWT and Windhager to use their partnership to its full potential.”
Andreas Weissenbacher, CEO of BWT and Windhager added: “Alpine skiing stands for performance, precision and innovation at the highest level. These are exactly the values that define both BWT and Windhager. Through our engagement in the FIS Alpine Ski World Cup, we are strengthening the international positioning of our brands, reinforcing our ‘For You and Planet Blue’ mission, and leveraging a platform with strong global reach in our key markets.”
The season will begin on 14 November in Levi, Finland, marking the start of a campaign focused on performance, innovation and global visibility.
The Best Water Technology Group is the market leader in water technology. Around 6,500 employees work towards the goal of providing customers from private households, commerce and industry, hotels and municipalities with innovative, economic and ecological water treatment technologies, that guarantee maximum safety, hygiene, health and well-being in the daily use of water. BWT provides modern water treatment systems and services for drinking water, pharmaceutical and process water, heating water, boiler water, water for cooling and air conditioning systems as well as water for swimming pools.
All over the world our Research & Development teams, using state-of-the-art methods, work on new processes and materials with the aim of developing ecological and economical products. A key development issue is the reduction in the products’ use of operating resources and energy consumption and the resulting minimization of CO2 emissions. The declared goal of BWT is to make perfect quality drinking water available all over the world and to reduce the consumption of single-use plastic bottles. That saves the complex transport, storage and disposal of single-use water bottles. BWT pays particular attention to sustainability, social responsibility and the careful use of limited resources in order to leave a beautiful, livable world for future generations – according to the claim: BWT – For You and Planet Blue.
More information about the group of companies at www.bwt.com
Windhager is Austria’s specialist for innovative heating solutions and has been a reliable manufacturer of innovative heating boilers for renewable energies worldwide for over 100 years. Based in Seekirchen near Salzburg, the company has always shaped the future of modern heating, driven by a pursuit of efficiency, innovation, and customer satisfaction, along with a strong commitment to ecological responsibility. More than 500 employees pioneer environmentally friendly heating and energy solutions for biomass and take heat pump technology to the next level under the brand WindhagerNXT.
As a visionary leader in the industry, Windhager is redefining combustion technology with its mission of PUREST HEATING, setting new benchmarks through technical excellence and pioneering Zero-Emission-Technology. Windhager’s vision is to make the planet a livable place for future generations through sustainable action. Since 2024, Windhager – Best Heating Technology, in partnership with its sister company BWT, has been offering the perfect solutions for pure heating and pure water – For You and Planet Blue.
More information about the group of companies at www.windhager.com
Source : Infront
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