The Ladies European Tour (LET) and Two Circles have announced a multi-year partnership to accelerate the global growth of the Tour and women’s golf, bringing together broadcast production, content, marketing, audience growth and commercial strategy.
The partnership will grow audiences, strengthen connection with fans and unlock new commercial opportunities, representing a significant step in the LET’s ambition to build a bigger and more engaged global fanbase, creating greater value around its events, players, content and commercial rights.
At its heart is an innovative approach to how the LET will reach and engage fans. Two Circles will produce the LET’s events each season, with broadcast production integrated into the LET’s wider digital content, channels, and audience strategy. Creating a more compelling way for fans to discover, watch, follow and engage with the LET throughout the season.
The partnership will support the LET’s international calendar and alongside production, Two Circles will work with the LET to build deeper understanding of its global fan base and use insight to shape how the Tour is marketed, experienced and commercialised.
This will include creating new commercial packages and rights that connect brands more closely with the Tour’s players, events, content and growing global audiences – turning increased interest in women’s golf into sustainable commercial growth.
The partnership will create an integrated platform for the LET to capitalise on the continued growth of women’s golf, connecting its events, content, channels and audiences to drive greater reach, relevance and commercial value.
Two Circles 
