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CHAMONIX, France and GOLETA, California, April 23, 2024 - UTMB® World Series and HOKA®, a division of Deckers Brands (NYSE: DECK), enter a new era of their partnership as the renowned performance footwear and apparel brand deepens its Premier Partnership to the world’s ultimate trail running circuit, with a five-year extension.

Title Partner for UTMB World Series Flagship Events

Extending its partnership with the UTMB World Series through 2028, with the UTMB World Series, HOKA secures the Title Partner position for the circuit’s flagship events - including the Finals and Majors - which will now bear the HOKA name: 

• HOKA UTMB® Mont-Blanc
• The 2024 UTMB World Series Americas Major being HOKA Canyons Endurance Runs™ by UTMB® and the 2025 Americas Major being HOKA Kodiak Ultra Marathons™ by UTMB®
• HOKA Val d’Aran by UTMB®, UTMB World Series European Major
• HOKA Chiang Mai Thailand by UTMB® (known previously as Doi Inthanon Thailand by UTMB), UTMB World Series Asia-Pacific Major

Frédéric Lénart, UTMB Group CEO, said: “For more than two years now, we have had the pleasure of partnering with HOKA, a Haute-Savoie region-born brand, with which we are sharing the same passion for trail running and outdoor experiences. With the vision of growing together, we are thrilled to grow our engagement to the next level looking in the same direction and the same goal of supporting the evolution of the sport.

From Shared Origins in the French Alps to Fueling Positive Global Impact in Trail Running

Born over 20 years ago on the Mont-Blanc massif, the original UTMB® race was an extraordinary adventure spanning three countries, experienced by a passionate audience who share in the mountain spirit and seek out quests in exceptional environments. In 2024, the race has evolved into the world’s ultimate trail running circuit, UTMB World Series, made up of 43 events taking place across five continents and offering outdoor lovers the opportunity to experience the UTMB adventure close to home. 

Since HOKA began its partnership with UTMB World Series in 2022, the performance footwear and apparel brand has been able to support and celebrate the new series and deliver on both brands’ shared mission of giving all runners a path towards achieving their dreams on the trail. Whether that goal is to compete in a first trail race, continental Major, or advance all the way to the Finals at HOKA UTMB Mont-Blanc, HOKA’s support has enabled UTMB World Series to reach more runners, no matter where they are in their ultra-trail journey. 

This shared devotion to the running community and passion for mountain trail running has made for a long-standing and valued partnership between UTMB World Series and HOKA. Both brands look forward to continuing to contribute to positive change in the sport.  

Continued Premier Partnership: Dacia’s Commitment To Trail Running

Always bound by shared values and a strong partnership since the start of the UTMB World Series in 2022, Dacia will continue to hold its position as a Premier Partner and the official Automotive Partner for the European events in the circuit. As part of this, the brand continues to provide to UTMB® World Series a fleet of vehicles to cover organizers requirements.

Growing List Of Global Partners: Suunto And Shokz Recently Added

Technology companies Suunto (GPS Watch) and Shokz (Open-ear headphones) join an impressive list of global partners, including: Naak (sports nutrition and hydration), Camelbak (hydration packs), Buff (headwear and neckwear), Compressport (compression apparel and technical socks), Vibram (rubber sole) and Nirvana (Sports Travel, Accommodation and logistics). 

To read more about the UTMB World Series partners, visit https://utmb.world/utmb-world-series-partners