248 official products - 55% single branded Federation marks only - 75% textile products 

35% for Men - 13% for Women - 19% for Kids - 33% for All

 Licensing For Growth has analysed the official online shops of 20 nations participating in the UEFA EURO 2024 tournament to create Benchmarks & Indicators to evaluate the merchandising offer using 4 criteria: total number of products, share of products branded with Federation's marks only, share of textile products, share of offering by target.

The analysis was made from April 27th until May 3rd 2024

The numbers listed above are the average. The full analysis is available upon request

Source : Licensing For Growth