As the Opening of the Paris 2024 Olympic and Paralympic Games approaches and as a Premium Partner, we are putting our expertise in crafting memorable experiences on full display to immerse guests in the Paris 2024 spirit and showcase the best of French hospitality. 

At Accor, our vision of hospitality is centered on constantly reinventing the guest experience, crafting exceptional and unforgettable moments. As a Premium Partner of the world's largest and most prestigious sporting event, we're taking this vision to new heights. With the eyes of the world watching this historic event, we have the unique opportunity to showcase our hospitality expertise.

Within Accor hotels and at key locations such as Club France, we have mobilized our teams to create truly incredible experiences that promise to leave a lasting impression on travelers and locals alike. Our “Olympification” of the customer experience submerges guests in the excitement of Paris 2024 and invites them to discover the best France has to offer ౼ in gastronomy, nightlife, art, music, history and of course, athletics.    

Crafting Treasured Memories, Beyond the Competition 

Across several Accor hotels in Paris, Lille, Lyon and Marseille, we invite locals and hotel customers to partake in “ALL Mood Service,” a nightly moment of relaxation. From July 27 to August 11, from 6pm to 9pm, a team member equipped with a cart with four bells, including one for children, will tour the terraces, bars, restaurants or rooftops of our participating establishments to offer this unique experience. Hotel guests can win various prizes depending on their mood (relaxation, victory or comfort), while each day, a golden ticket will also enable one lucky customer to win two tickets to attend a Paris 2024 Olympic Games event (date, place and time determined by Accor).   

Hotel restaurants and bars have also created special experiences. For starters, guests may enjoy favorite recipes of our ALL Champions Family athletes, such as Marie Patouillet's banana pancakes and Alexandre Sido's vitamin-packed smoothie. Spectators can also order take-away meals to enjoy while they’re hopping from one competition to another. Thanks to various collaborations, events (themed evenings, games, gift experiences, etc.) will also be also taking place at a number of hotel bars.   

We have designed these experiences to ensure excitement around the Olympic and Paralympic Games, even after our guests have left the competition grounds. Our photocalls in select ibis Styles locations invite guests to create lasting souvenirs, while our activity booklets encourage children staying at Novotel locations to join in on the fun.   

ALL Mood Service

Limitless Experiences, Limitless Excitement

Accor’s Premium Partnership with Paris 2024 marks an exciting milestone, as the Group’s lifestyle loyalty program, ALL, becomes the first official loyalty program ever accepted by the IOC to partner with the Olympic and Paralympic Games. This allows us to offer members a wide range of rare and unforgettable Limitless Experiences. Our dedicated ALL x Paris 2024 website, offered our members the possibility to transform their rewards points into unique experiences ౼ from tickets for the competitions to backstage access and meet and greets with athletes of the ALL Champions Family.   

Taking Center Stage at Club France with “La Suite ALL” 

During the 2024 Games, Club France in Paris’ Parc de la Villette will be a vibrant hub celebrating athletes and the spirit of the Games. Open daily from 10 AM to 11 PM, it is expected to welcome 700,000 visitors to watch competitions on giant screens and celebrate the French medals.   

Accor will be front and center with the "La Suite ALL”, a 400m² terrace offering unique experiences including conferences, athlete meet-and-greets and tastings. La Suite ALL goes beyond entertainment, with workspaces, a panoramic terrace and bar and showcases Accor’s innovations, including the Smart Room for guests with disabilities. Our renowned catering partner, Potel & Chabot, also Premium Partner of Paris 2024, will further elevate the experience with exceptional culinary delights, ensuring an unforgettable visit for all.    

La Suite ALL will host a spectacular line-up of entertainment proposed by the Group's brands engaged with Paris 2024: tailor-made cocktails by TRIBE bartenders, tattoos by artists invited by JO&JOE, illustration sessions offered by Handwritten, "smart sport" challenges carried out by the ibis budget mascot offering the winners a tea time at the ALL Suite terrace or even a Musical Bingo hosted by Minima Gesté, continuing her collaboration with Accor and ibis Music. 

Additionally, Wojo will offer its members an exclusive opportunity to work from the La Suite ALL on the Club France mezzanine. Selected from Wojo and Mama Works members, as well as through a dedicated competition, 200 lucky participants will cowork at the "Bureau des Médailles", Wojo’s ephemeral coworking space. There, professionals will be able to work in a stimulating and original setting, while enjoying gastronomic delights from Potel et Chabot. With a stunning view of events at La Grande Halle de La Villette, coworkers can immerse themselves in the vibrant celebrations of Club France from 1 PM onwards until 2 AM.