INTERSPORT, a global leader in sporting goods retail, is proud to announce its partnership with EA SPORTS FC™ 25, set to launch worldwide on September 27, marking a significant step in INTERSPORT’s strategy to connect with fans of the world’s game while strengthening its presence among athletes.

As part of this collaboration, INTERSPORT will be featured within the matchday experience for EA SPORTS FC™ 25 players as part of in-game signage, bringing INTERSPORT closer to consumers who engage with EA SPORTS FC™ 25. This strategic media investment underscores INTERSPORT’s commitment to staying relevant in an ever-evolving market and enhancing brand visibility among sports enthusiasts.

Connect with a digitally-native audience

Partnering with EA SPORTS FC™ 25 allows the INTERSPORT Group to connect with a digitally-savvy audience that values both sport and the digital experiences that accompany it. This collaboration is not just about visibility; for INTERSPORT, it’s about making a meaningful connection with a new audience of athletes and sports enthusiasts.

Driving Growth and Relevance

This partnership aligns with INTERSPORT’s “GROW TOGETHER FASTER” strategy, launched in 2023, which aims to accelerate growth and enhance consumer engagement through innovative business models and omnichannel excellence. Through a partnership that sees INTERSPORT featured in-game within EA SPORTS FC™ 25, INTERSPORT is not only reinforcing its brand presence but also ensuring it remains at the forefront of industry trends, particularly as digital and physical sports experiences continue to converge.

INTERSPORT’s partnership with EA SPORTS FC™ 25 is also a strategic move to enhance its hyper-local network of stores by driving traffic and engagement through digital channels, ultimately leading consumers back to the in-store experience where they can find the expert advice, equipment, and community connections they seek.

About INTERSPORT

Founded in 1968, with a turnover of €13.7 billion in 2023 and over 5,380 specialist stores across 42 countries, the INTERSPORT Group is among the world’s leading sporting goods retailers. Strong global partnerships with renowned sports brands, paired with a locally driven and community-connected retail network, ensure that INTERSPORT consistently delivers the best of sport to everyone.

As a multi-category and multi-brand specialist, INTERSPORT is committed to connecting everyone to the benefits of sport, health, and well-being, ensuring that everyone can enjoy and benefit from the joys of sport. INTERSPORT helps consumers find the support they need, whether it be equipment, expert advice, or connections to their local sporting community.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.