FIA Extreme H World Cup, the world’s first hydrogen motorsport, has announced a new collaboration with VMATCH, a consulting and activation agency specialising in building innovative and impactful partnerships across sport and entertainment.

Through the agreement, VMATCH will provide strategic sales and partnership support, helping FIA Extreme H World Cup Extreme H to expand its commercial programme and secure long-term collaborations with global brands that share its commitment to sustainability, innovation, and purpose-driven sport.

VMATCH brings extensive expertise in developing 360° communication platforms, connecting companies, rights holders, events, media, and athletes to create tailor-made, innovative sponsorship models. The agency’s focus on building meaningful and lasting partnerships will strengthen FIA Extreme H World Cup’s ambition to position hydrogen motorsport as a platform for both cutting-edge technology and positive global impact.

Ali Russell, Managing Director of Extreme H, said: “FIA Extreme H World Cup Extreme H is about pushing boundaries, both in motorsport innovation and in how we engage with partners.

VMATCH has a proven track record of delivering creative, impactful brand collaborations, and we’re delighted to have them on board as we build out the commercial vision for thechampionship. Together, we will attract partners who want to be part of a pioneering journey in sport and sustainability."

Hervé Bodinier, President of VMATCH added: "We are thrilled to collaborate with FIA Extreme H World Cup, a sporting platform that perfectly embodies innovation, purpose, and progress. Our mission has always been to generate positive connections between brands and rights holders, and Extreme H provides a powerful stage to deliver that. After successful partnerships created with Alejandro Agag and Ali Russell when they launched Formula E and Extreme E we really believe in their vision and we think the new Extreme H championship will be another game changer in the motorsport industry. We look forward building another strong and lasting collaboration that drives value for all stakeholders and help accelerate the growth of hydrogen-powered motorsport."

The inaugural FIA Extreme H World Cup will take place from 9 to 11 October 2025, in Qiddiya City, Saudi Arabia. The series will feature hydrogen-powered racing cars, delivering a unique multi-discipline format while serving as a testbed for hydrogen mobility and sustainable event power. The championship builds on the legacy of Extreme E and will continue to combine sporting spectacle with climate innovation and equality, including its world-first equal gender racing format.

Source : VMATCH