A new building block in the club’s digital architecture
Olympique de Marseille takes a new step in building its digital infrastructure with the deployment of the official mobile application powered by bfan. This integration marks the culmination of a comprehensive partnership between the club and fanxp, already in place with the dtc (ticketing back office), nextxp (sales front office), and extent (payment and financial flow management) solutions.
This new multi-year contract replaces the OM’s previous application, with the objective of offering a more complete, more flexible mobile platform, fully aligned with the club’s exacting standards.
A technological foundation for a unified experience
Designed to meet a dual ambition, service-oriented and editorial, the bfan solution offers a two-headed approach: it brings together within a single environment the essential match day features and media content for all of the club’s audiences.
By centralising supporters’ various uses within a single application, bfan enables OM to unify its digital approach and to envisage far more targeted activation, personalisation and loyalty scenarios.
The app integrates in particular:
Designed to accommodate future developments, the application will serve as a lever to optimise communication operations, enrich the services offered to fans, and support the club’s business objectives.
A club of stature, a project of ambition
As an embodiment of the history, passion and standards of French football, Olympique de Marseille will benefit from an evolving application environment with our solution, tailored to its long-term ambitions. The choice of bfan as the mobile application forms part of a broader digital transformation strategy led by the club, in line with the fanxp solutions already deployed. This signing marks a key milestone in completing OM’s digital ecosystem, whilst opening the way to future innovations.
Benjamin Prato, CTO of OM: « Our mobile application is a strategic asset, it is through it that an ever-growing share of our interactions with supporters and partners takes place. Following the deployment of dtc, nextxp and extent, the choice of bfan is part of a coherent logic: having a unified ecosystem, operated by a partner who already understands our challenges, allows us to accelerate on experience personalisation and to better activate our B2C and B2B audiences. It is this integrated approach, more than the sum of the tools, that underpins our ambitions and enables us to structure our digital transformation. »
Dang Tran, Founder and CEO of fanxp: « Supporting OM in this new phase of digitalisation is a defining milestone and a genuine source of pride. With bfan, we are laying the foundations of a two-headed application, conceived as a unified system articulating content and services within a single interface. The club’s requirements enrich existing use cases and feed into our innovation cycles. This collaboration marks the preamble to an increasingly powerful app, prepared to efficiently integrate building blocks such as a proprietary wallet or new engagement modules. »
Source : FanXP
Les trophées Sporsora