The LTA has appointed Two Circles as its social media partner through to the end of 2028, as the organisation looks to accelerate audience growth, deepen fan engagement and expand the impact of its digital content strategy.
Under the multi-year agreement, Two Circles will support the LTA across strategic social and content planning, creative production, channel management, insights and reporting, paid media support and social media monetisation. The partnership will focus on strengthening the LTA’s connection with tennis fans, inspiring participation through engagement and driving commercial growth.
Two Circles will work alongside the LTA’s in-house teams to deliver always-on social and content activity across key moments in the British tennis calendar, including support for British players competing at the LTA’s major events including the HSBC Championships, Lexus Nottingham Open and Lexus Eastbourne Open, on the ATP and WTA Tours and at the Grand Slams, the Billie Jean King Cup and Davis Cup.
The partnership will also include the development of high-impact creative features, enhanced graphic and video output, audience insight and reporting, and commercial content opportunities designed to support both fan engagement and partner value creation.
Two Circles recently supported with the creation and production of series two of the Lexus Road Trip, featuring comedian and presenter Josh Berry alongside celebrity guests as he travels the country visiting the Lexus Open tournaments, resulting in a 108% increase in viewership and 257% increase in YouTube average watch time.
Caroline Lepetit, Head of Customer Strategy & Marketing at the LTA, said: “We’re delighted to appoint Two Circles as our social media partner as we continue to evolve how we connect with tennis fans across Britain and beyond. Their strategic approach, creative capabilities and deep understanding of audience growth made them a strong fit for the LTA as we look to strengthen engagement across our channels, elevate the storytelling around British tennis and unlock new opportunities through digital content and innovation.”
Moe Hamdhaidari, Director at Two Circles, said: “We’re incredibly excited to partner with the LTA at such an important moment for the sport and its audiences. The LTA has a powerful role to play in growing fandom, participation and engagement, and we see a huge opportunity to help bring fans closer to the sport through bold storytelling, smarter audience strategies and world-class social and digital content.”
The appointment further strengthens Two Circles’ growing portfolio of partnerships across global sport, where the business works with rights holders to grow audiences, increase commercial performance and create deeper connections with fans through data, content and technology.
Source : Two Circles
Les trophées Sporsora